Social Media Demographics - Marketers Know Thy Customer

Social Media's all about building relationships. For marketers this is about relationships with customers.

But are your customers actually using social media and if so, how? Are they actively participating or sitting back and watching? Are they more likely to create content or join in the conversation?

Here's a handy-dandy tool put out by the Forrester Research people. input your target audience demographics and see what the latest poll data indicates as to their Social Media readiness.