Why Babyface: What's in a name?

So, why Babyface? Some people think it's a cute name. Some people think it's stupid. Some people send me fan mail thinking we have something to do with the musician/producer Kenny "babyface" Edmunds (Kenny, if your reading this, gracie345 wants to have your baby). Regardless, people tend to remember the name. But as of yet, no one has ever made the mistake of thinking I was the eponymous babyface.

I started Babyface in 1996 when my first daughter was less than a year old. I would work all day and come home to the hand-off, where my wife would hand me the baby so I could take over the Strategic Nap Command - a seemingly infinite around-the-clock loop that extended up and down the length of the Palisades Parkway so baby would fall asleep. Needless to say, I had babies on my mind.

Back in the dinosaur days of 3.5" floppy discs, the founding concept of Babyface (the company) was to create custom screen savers. You send me your photographs (of... guess what?) and I send you back a floppy with your precious bambino immortalized as a screen saver (ho hum).

Fortunately the idea was short lived, for corporate clients soon started calling up asking for presentations, CD-ROMs, kiosks and other fun stuff eventually evolving into requests for web sites, Internet applications, iPhone apps and who knows... whatever lies ahead.