Blogs

As a so-called “professional” I can vouch for the fact that even professionals make mistakes. I’ve been in the business since before there was web development – back during a time when it was called “multi-media” and we emblazoned digital cuneiform on sacred gold and silver discs. This was a time when “Googling yourself” would have sounded like something that your parents warned would make you go blind.

My wife inherited a rather large desk from a former employer many years ago when she was young enough to actually say 'yes' to taking something that big.

When I say big, I mean big. Custom made by Italian craftsmen, this thing could have sailed itself from Italy to New York. When we lived in a Brooklyn brownstone I actually had to cut a section off the end with a circular saw (ouch!) to get it up the stairs and into our apartment. Despite the desk-ectomy it was still gi-normous!

Social Media's all about building relationships. For marketers this is about relationships with customers.

But are your customers actually using social media and if so, how? Are they actively participating or sitting back and watching? Are they more likely to create content or join in the conversation?

Here's a handy-dandy tool put out by the Forrester Research people. input your target audience demographics and see what the latest poll data indicates as to their Social Media readiness.

Social Media's all the buzz but do you know what it means for your business and your customers?

I've been attending talks and seminars both as a presenter and a participant.

There's a lot of hype out there. Lots of starry-eyed business people all excited about getting rich quick or, in equally passionate droves, scared about missing the boat.

I've always been intrigued by how people use technology.

I frequently visit clients and watch when they want to show me things on their computer. Whether browsing, searching, writing an e-mail, etc., I've seen people approach things completely differently than I do - often in ways I never thought of.

So the latest with Google is GooG411.

This is Google's free 411 service. Dial 1-800-GOOG-411 (1-800-466-4411) from any phone, state your location and the type of business you're looking for and Google does the rest, giving you alist of business to choose from and then connecting you for free.

Sure, Google's taking over the world - but they make it so damn convenient.

http://www.google.com/goog411/

This week Babyface Interactive was a guest of Go2 Media Design at the Big W 2009 Gala Awards.

Go2 Media cleaned up with 13 awards and their silver award winner, the Venus Virtual Smile Makeover Tool, was programmed by Babyface Interactive.

The secret to a successful website? There is no secret. There's no magic pill. It takes discipline along with a good amount of work and most importantly, a plan.

So go grab your web site strategy document and let's examine it for the following points...

Ooops! No web site strategy document? How about a web site strategy? No? You're not alone. Many businesses build a site with some general ideas as to what they want to accomplish but are at a loss when it comes to specifics, never mind how to quantify the results.

What’s new in the world of recycling?
Has anyone noticed a very strong resemblance between some of the new high-tech coffee makers and a certain obsolete computer?

Coffee anyone?

From the land where cheese has holes, how about a font that has holes? SPRANQ Creative Communications (http://www.spranq.nl/en/), based in Utrecht, The Netherlands, has come up with a font typeface riddled with holes! The intent is to save on ink – as much as 20%. For any business that spends hundreds or even thousands of dollars getting gouged on over-priced ink cartridges, 20% is nothing to ruffle your descenders about.